Asst. Manager- mobile marketing
Function : Marketing
Reporting to : Manager- mobile marketing
Location : Delhi
Objective
We are looking for a dynamic and competent Mobile Marketing Manager to become the eyes and ears of our customers and translate their needs into the world's best product through innovation. The position will work closely with the Technology, Business Development, Marketing and Operations team to come up with the best features and enhancements for the APP & WAP products. This position would act as a key liaison to the Business and the Technology team and work closely with our engineers, business development managers from conception to launch.
Key Activities/ Accountabilities
- The ideal candidate will possess excellent people skills, maintains overall responsibility for the successful launch of the products.
- Build the product strategy and road map in line with company's goals and strategies.
- Drive a set of cross functional teams (Technology, Marketing, Sales and Operations) through market requirement, product design and placement.
- Manage the product life cycle from conception through design, build, release, analysis and iteration.
- Strong quantitative capabilities, and experience using analytics platforms to understand product usability.
- Stay up-to-date with Mobile marketing trends and potential new channels and strategies, including updates on attribution, Programmatic media buying and social media acquisitions.
- Work on gathering market intelligence such as competition mapping, assessing market potential on an ongoing basis.
- Be persistent and professional in pursuit of all product marketing deliverables and documentation.
- Proven ability to drive large scale products with deep understanding of high collaboration and leadership.
- An understanding of what makes for good user experience and beautiful design.
- To support Marketing Manager in planning, implementing, analyzing, developing and optimizing FNP mobile marketing ampaigns.
- Responsible for driving New User Acquisition and Revenue for FNP via Mobile Marketing.
- Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools.
- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc.
- Plan and manage the budget to achieve optimum ROI per acquisition.
- Create and maintain metrics reports to showcase the health of the campaigns.
- To devise, implement and run innovative campaigns in line with budgets.
- Manage strong business relationships within the digital ecosystem.
- Understand and manage dynamics to drive best practices in this function.
Job Requirements/ Technical Competencies
- Avid user of mobile apps.
- Tech-Savvy.
- Understands Online Marketing and Sales very well.
- Demonstrated success by launching a few great product on Mobile applications.
- High passion for launching a great product.
- Deep understanding of the mobile eco system with respect to notifications, analytics, design etc.
- Ability for Right Product design & Mix with Aesthetic sense from customer?s perspective.
- Data driven individual who ensures that product delivers great customer value.
Essential Education, Qualification And Age
Any Graduate with 2-4 years of experience in Mobile Marketing, experience in E-Commerce industry would be an added advantage.
Age: 24 to 30 years.
Preferred Competencies And Knowledge
Specific knowledge:
Mobile Marketing into Ecommerce Industry.
Required Behavioral Competencies
- Multitasking.
- Innovative.
- Good client facing and articulation skills.
- Good attitude and keen to learn.
- Must be committed, enthusiastic, innovative and commercially aware.
- Continuous learning ability ? Anticipates, reviews and continuously seeks to improve performance.
- Must be able to work independently under own initiative.
- Influencing and Convincing skills.
- High awareness of confidentiality and able to work in a confidential environment.
- Flexible work approach and able to handle extreme work challenges with respect to time & cost.
- Change management.
- Logical and Analytical Thinking.
Key Skills
- Product Strategy, Product Management on Mobile based applications.
- Mobile Marketing
- Understands target customers.
- Marketing Campaigns
- Social Media Marketing
- Marketing Management
- Conversion Rate Optimization
- Planning Business Growth
- Online Marketing
- Business Intelligence.
Please send us your CV at hr.hyd@fnp.com
Manager - Online Sales
Function : Marketing & sales
Reporting to : Head- Digital Marketing
Location : Delhi
Objective
Develop and execute Conversion optimization strategy in order to convert traffic and visitors on FNP websites into paying customers. The position also aims at improvement in conversion rate across all the online properties viz., Desktop Website, WAP and App.
Key Activities/ Accountabilities
- Delivering measurable improvements to the onsite customer journey and experience, site structure and product performance.
- Online Sales through right strategies like up selling, Cross selling etc. turning into growth in Sales numbers.
- Responsible for Increase in ATV- Average Ticket Value.
- Survey Users to Understand their Needs.
- Execute A/B & multi-Variate testing and other Optimization strategies.
- Driving the adoption of UX best practice and lead improvements aimed at achieving optimal conversion rates and maximizing demand and profit.
- Contribute towards Web Analytics.
- He would have to work with the respective teams to ensure right Product & Pricing mix to drive revenue.
- Online Customer Engagement, Brand Management & Promotions.
- Assist in drafting both creative and contextual communication for marketing activities.
Job Requirements/ Technical Competencies
- Develop and execute conversion optimization strategy with a goal of doubling the conversion rate and revenue lift.
- Optimizing funnels to increase the enquiries, which helps to close the inbound leads.
- Using various Tools to achieve the CRO goals Optimizely, Hotjar, google analytics, etc.
- Initial progress involving user analysis through Heatmap, Scroll map, form
analysis, funnel optimization, etc.
- Work to improve and progress the optimization processes, tools, and strategies to increase the conversion rate in key pages like Product pages, Signup pages etc.
- Effectively partner with marketing team, Technology, the UX and design team, to achieve revenue goals.
- Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests using Optimizely.
- Designing A/B and multivariate tests (plan, execute, analyze and follow up)
Essential Education, Qualification And Age
Any Graduate with 4-6 years of experience into Online Sales & Conversion Optimization experience in E-Commerce industry would be an added advantage.
Age: 26 to 32 years.
Preferred Competencies And Knowledge
Specific knowledge:
Online Sales & Conversion Specialist.
Required Behavioral Competencies
- Leadership.
- Multitasking.
- Good attitude and keen to learn.
- Must be committed, enthusiastic, innovative and commercially aware.
- Continuous learning ability ? Anticipates, reviews and continuously seeks to improve performance.
- Must be able to work independently under own initiative and lead a team.
- Influencing & Convincing skills.
- High awareness of confidentiality and able to work in a confidential environment.
- Able to understand the bigger picture, but managing the detail to achieve this.
- Flexible work approach and able to handle extreme work challenges with respect to time & cost.
- Change management.
- Logical & Analytical Thinking.
Key Skills
- User behavior analysis
- Heatmap, Scroll map
- Landing Page Optimization
- Web Analytics
- A/B Testing, Button Color testing, CTA text, USP statement of each and every pages, etc.
- Right Product & Pricing Mix
- Google AdWords
- Digital Marketing
- Online Sales.
- Upselling & Cross Selling
Please send us your CV at hr.hyd@fnp.com
Manager- Operations & Sales
JOB DESCRIPTION
OBJECTIVE
Generate revenue & improve Customer Service Experience through operational efficiencies, excellence & zero Customer Complaints.
KEY ACTIVITIES/ ACCOUNTABILITIES
- Determines call centre operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses.
- Establishing technical specifications, productivity, quality, and customer-service standards; contributing information and analysis to organizational strategic plans and reviews.
- Providing functional leadership to the operations of the BPO team of around 400 to 500.
- To manage the operational activities and challenges of allocated BPO & ensure resources match workloads to provide cost effective, high quality service within agreed SLAs and timeliness.
- Responsible for Telesales channel, owning the Annual revenue target.
- Create, mentor and lead an effective team of Assistant Managers / Team Leaders.
- Manages day to day Telesales operations agent monitoring, training and audit.
- Helps establish monthly sales targets, agent incentives, CTP (Critical to Performance) and CTQ (Critical to Quality parameters).
- Tracks results and achievements against plan.
- Obsessive focus on process to maximize productivity and minimize losses.
- Multi-stakeholder management, working with external teams, Analytics and Marketing & Product teams.
- Be prepared to innovate and actively seek out- of- the- box solutions.
- Identify opportunity for growth of the revenue and participate in transitions.
- Develops call centre systems by developing customer interaction and voice response systems, and voice networks; developing and executing user acceptance test plans; planning and controlling implementations.
- Maintains and improves call centre operations by monitoring system performance, identifying and resolving problems; preparing and completing action plans; completing system audits and analyses; managing system and process improvement and quality assurance programs installing upgrades.
- Prepares call centre performance reports by collecting, analyzing, and summarizing data and trends.
- Maintains professional and technical knowledge by tracking emerging trends in call centre operations management, establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Agile to change direction rapidly when needed, keeping the whole team on-board.
- Savvy with handling data, analytics and management reporting.
- Single point contact for all data and qualitative insights on Telesales.
- Willing and able to continuously challenge the incumbent operations and find ways to grow revenue.
- Ability to be a thought partner for the business, on process and sales/ customer strategy.
ESSENTIAL EDUCATION, QUALIFICATION AND AGE (Desired Candidate Profile)
- Excellent English communication skills, both written and oral.
- Strong leadership skills, should have managed the team of at least 50.
- Preferably an MBA or Post Graduate Diploma in Management from an institution of repute.
- 6-8 years of work experience in BPO (Ecommerce/Online Retail sectors), of which at least 4 years in a Deputy manager/Sr. Team leader role.
- Prior experience in running a Telesales operation is a must. Having done so in an Ecommerce space is strongly preferred.
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- Well versed with defining dialer rules, CRM requirements, Telecom requirements and industry best practices.
- Solid data crunching and reporting abilities. Fully comfortable and speedy with Excel and PPT.
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- High energy individual, able to deal with multiple stakeholders on a day to day basis.
- Solid work experience with Customer Service, Support or Sales.
- Proactively works with customers to establish rapport.
- Demonstrates knowledge and understanding of products and services available to the customer.
- Consistent in delivering customer standards and service levels despite repetition of task.
- Maintains quality customer handling of calls despite difficult nature.
- Excellent time management and organizational skills.
AGE
PREFERRED COMPETENCIES AND KNOWLEDGE
- Call Centre Operations (Inbound & Outbound)
REQUIRED BEHAVIORAL COMPETENCIES
- Leadership.
- Multitasking.
- Good attitude and keen to learn.
- Must be committed, enthusiastic, innovative and commercially aware.
- Continuous learning ability – Anticipates, reviews and continuously seeks to improve performance.
- Must be able to work independently under own initiative and lead a team.
- Influencing & Convincing skills.
- High awareness of confidentiality and able to work in a confidential environment.
- Able to understand the bigger picture, but managing the detail to achieve this.
- Flexible work approach and able to handle extreme work challenges with respect to time & cost.
- Change management.
- Logical & Analytical Thinking.
KEY SKILLS
- Team Management
- Vendor Management
- SCM
- Data Analytics
- Management Reporting
- Customer Retention
- BPO Call centre & Sales
- Direct Institutional Sales
- Call Center Operations
- Operations Management
- Voice Process Management
- Process Improvement
- Quality Assurance
- System Audit
- User Acceptance Testing
- Capacity Planning
- Operations Manager
Experience : 6-8 years
Please send us your CV at hr.hyd@fnp.com
Brand Storyteller
JOB DESCRIPTION
OBJECTIVE
Ferns N Petals is looking for a BRAND STORYTELLER who can plan and execute Brand communication planning, especially doing it over the digital space by consistently narrating relevant & integrated brand stories across all touch points of the brand with customer.
KEY ACTIVITIES/ ACCOUNTABILITIES
The role demands an ability to think creatively & innovate out of the box to be able to tell those outstanding Brand Stories, great execution, obsession for quality & an eye for detail, fearlessness and optimism to be inspired by the unknown and never settle, solving problems with creativity while keeping the end customer in mind and ambition to take projects to the closure working against the time lines and thus you would be responsible for the following-
- You would be the mouth of the Brand, consistently telling Brand Stories that the customers would relate to.
- In doing so, you would be responsible for all the Brand Marketing Campaigns and other smaller campaigns from ideation to story-boarding and executing the stories in all formats of content viz., text, image & video.
- You would take up responsibility of all the creative stuff that gets delivered by the Brand Communications Team, whether it be a simple banner on the website, an animation that goes on social channels or a video that we showcase on the likes of youtube.
WHAT ARE YOU EXPECTED TO BRING ON THE TABLE?
- YOU'RE STILL AN AMAZING DESIGNERYour portfolio is really inspiring, but your interests also lie in helping others become amazing designers. You still love to roll up your sleeves and get your hands dirty.
- YOU KNOW HOW HIGH TO SET THE BARYou know what quality looks like and how to help teams ship at that quality with minimal effects on velocity. You don't have to sacrifice quality for speed and you have mastered a variety of techniques to help your team move at the same pace.
- YOU TEACH THE SOFT AND THE HARD SKILLSYou help designers become a source of inspiration for advertising efforts that inspires advertising and marketing management to be even more potent. You can help designers strengthen their voices to become a thought and creative leader.
ESSENTIALS REQUIRED
- Strong conceptual thinker & an effective communicator
- 6+ years of story-telling & visual design
- People Management with experience leading and growing teams
- Cross disciplinary experience in print, interactive and environmental design
- A solid understanding of designing to achieve business objectives while meeting an expected brand standard and high bar for aesthetic quality
EDUACTIONAL QUALIFICATIONS
- Graduate in any discipline
- Any certifications in Advertising/Brand Building are an added advantage, but not mandatory
Please send us your CV at hr.hyd@fnp.com
The Head of Analytics
The Head of Analytics leads the data analytics function and oversees the activities of the reports. In this role, the Head of Analytics ensures that the business in its various departments understands its own health, finds growth levers, and identifies opportunities for optimization. The Head of Analytics leads the business through all efforts that drive business performance and potential by using the existing and new data sources and techniques.
Objectives and Responsibilities
Leadership/Supervisory/Support Role:
- The Head of Analytics is first and foremost a leader in the analytics function overseeing all activities of the data analytics and data warehousing, too.
- He/she leads initiatives relating to the optimization of existing departmental policies and leads initiatives that relate to individual function/LoB optimization leading to performance improvement across the business.
- The Head of Analytics drives performance of analytics solutions to impact overall business results while keeping costs in check and ensuring the department remains within the planned budget.
- The Head of Analytics is also responsible for setting the vision of analytics function and championing for the use of data in making key business decisions.
- The Head of Analytics is in charge of driving the day-to-day analytical approaches and exploring solutions to particular problems.
- He/she is also tasked with the management and long-term prioritization of the business’s overall analytical needs and opportunities.
- The Head of Analytics additionally defines the business questions that need be answered and defines appropriate analytics models in addition to identifying and readying relevant data sources for analysis.
- The Head of Analytics takes initiative in developing training programs meant for improving the departmental heads’ understanding of the use of data, which improves decision-making across the business.
Strategy:
- The Head of Analytics plays a leading strategic role where he leads the data analytics and data warehousing departments in strategy development with regard to the collection, manipulation, and analysis of data for various business functions/departments such as marketing, sales, operations, among others.
- The Head of Analytics also endeavors to create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner.
Analytics:
- The Head of Analytics will play an analytical role where he develops and applies analytical algorithms and methods where possible with a view of driving and enhancing data systems and streamlining business processes.
- The Head of Analytics strives to improve the quality of analytics solutions on a consistent basis.
- He/she leads the analytics and warehousing functions in the creation of high quality analyses for all functions of the business and in the definition of metrics that track the business’s performance at different fronts.
- It is also the duty of the Head of Analytics to validate, interpret, and create reports and presentations for senior data analytics management, departmental heads/management, and relevant stakeholders.
Collaboration:
- The role of the Head of Analytics is a highly collaborative role and, as such, the Head of Analytics facilitates joint brainstorming and team collaboration.
- The Head of Analytics further collaborates with numerous departments across the business, aiding them in the proper use of data, hence, ensuring the delivery of desired operational results.
Required Qualifications & Skillsets
- He/she would be a master’s degree holder in Data Sciences, Computer Science, Information Technology, Economics, Information Systems, Statistics, Applied Math, Business Administration, or any other related field. An equivalent of this requirement in working experience is also acceptable for the position.
- 6 to 9 years of working experience in a data analyst or data warehousing position, preferably working as a Senior Data Analyst in a fast-paced and complex business setting. The candidate will also have had a proven and successful experience in the execution of data analytics initiatives, leading to the development of useful insights and the improvement of a business’s performance and driving top-line growth.
- Excellent communication skills in both written and verbal form are a must.
- Excellent computer skills and be highly proficient in the use of Ms Word, Ms Excel, PowerPoint, which will all be necessary in the creation of visually and verbally engaging reports, for departmental heads/management, senior data analytics management, and key stakeholders.
- The Head of Analytics will further demonstrate skills in Salesforce, SQL server reporting services, Tableau, analysis services, or any other data visualization tools.
- Excellent interpersonal & people skills.
Please send us your CV at hr.hyd@fnp.com
Why Join Us?
Ferns N Petals is a renowned name in the Ecommerce industry for a long time now. We are the market leaders in Offline stores across India and have an extremely strong presence in the online world of gift discovery and delighting customers with our products. Apart from this, Ferns N Petals is into a lot many verticals and all we can say is that we are growing at a fast pace. With such a strong foothold in the market, the opportunities to learn and grow are boundless.
In our Corporate Office which is located in Delhi, we have the broad functions of marketing and operations that we handle here.
You should not join us if you are not a go getter and have a lethargic attitude towards work. We need people who are dynamic in their outlook, progressive in their thoughts and are not afraid to learn, unlearn and relearn. We need you to join us in case you are in sync with our vision and mission and can take the company forward while stabilizing your career. We assure you that the learning curve is only going to scale up in case you choose to work with us
Now don’t get us wrong that we are only about work, targets and numbers. We know the importance of unwinding and chilling out too. And that is the reason there are a number of parties, celebrations, off sites, team outings, birthdays, farewells etc. that keep on happening every year.
Life at FNP- A Short Glimpse Inside
We, at FNP believe in going by Adam Smith's theory which says, 'The best results come from everyone in the group doing what is best for himself'. We do best for ourselves, which makes us the 1st best version of ourselves, thereby making Ferns N Petals the best family on the whole.
Business is vital for us but we also understand the fact that 'all work and no play makes Jack a dull boy' and hence, we are always up for some fun. We are a vibrant and enthusiastic team who works hard and parties harder (But responsibly). There's always something exciting happening on our campus. The high energy environment encourages you to get out and keep going. You will never find a dull moment here!
is our promise!