Pragmarketism- Pragmatic Marketing Insights For Winning Indian Consumers

Product Details:

• Pragmarketism: Pragmatic Marketing Insights For Winning Indian Consumers
• Author- Trupti Bhandari

About the book:

• Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world’s most exciting market.

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