How did a Gifting Brand Revive the Kalamkari Art Form?

How Did A Gifting Brand Revive The Kalamkari Art Form

Story Behind the usage of Kalamkari while launching India’s First Rakhi Brand- Sneh by FNP

The beautiful art form of Kalamkari dates back to 3000 B.C. and it originated in Andhra Pradesh. The painters of Machilipatnam are known for introducing the world to this brilliant art form that is all about hand-painting and block printing. The Mughals promoted Kalamkari in the Golconda and Coromandel provinces during the medieval period. Although, it was also used centuries ago when storytellers went from one village to the other, painting on canvases to depict stories for the villagers. ‘Kalamkari’ translates to ‘pen craftsmanship’ and has recently developed to mean intricate hand block prints on textiles, including sarees that are originally made mainly in Andhra Pradesh.

Old is gold, and so, FNP thought of reviving this art form and blending it with India’s most celebrated festival- Raksha Bandhan. The packaging and design of the products for Sneh derive inspiration from the hand-block prints of Kalamkari and are adorned with motifs of flowers, peacocks & paisleys. The products are handmade meticulously by one of the many ‘kaarigars’, or craftspersons, ensuring each product conveys the affectionate bond between the siblings.

Our collection comprises a premium range of Rakhi Boxes designed in the motifs of Kalamkari and Filigree. Each box contains Rakhi and a pair of vials carrying the sacred Roli-Chawal. One can additionally choose some goodies like plants, personalised mugs or cushions, flowers, etc. along with the Sneh box.

Sneh, by FNP, is spun around this beautiful art form. We take immense pride in launching India’s first Rakhi Label with beautiful designs that will ensure that you have a memorable Rakshabandhan. Celebrate the affectionate bond of Nok Jhonk and love with FNP Sneh and surprise your siblings in a grand way.

 

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About the author

Shivangi Singh

Shivangi is a perfect union of creativity and imagination. Currently working as a Senior Content Writer at FNP, she is a hardworking content curator and strategist with an experience of 4+ years in writing, mentoring, proofreading, and marketing. She has expertise in writing pieces about gifting, travel, relationships, baking, and astrology and is always up for trying new fields. Besides delivering flawless work, Shivangi is fond of listening to different genres of music, reading poems, watching horror movies and exploring all the buzz-worthy cafes.

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