• Current Openings
  • Life at FNP
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Current Positions

Product Designer
    X
  • Manager - Digital Marketing
  • Asst. Manager- Mobile Marketing
  • Manager - Online Sales
  • Delivery manager - Technology
  • Product Designer
  • SEO Executive

Manager - Digital Marketing

JOB DESCRIPTION
OBJECTIVE

The position will manage and help formulate the company's Digital Media Marketing strategy & execution. This role will serve the purpose of Marketing Communications within a B2B & B2C environment, through technology understanding and ability to manage multiple digital marketing programs.

KEY ACTIVITIES/ ACCOUNTABILITIES
  • He/she must be a highly motivated individual with experience and a passion for designing and implementing the Company's digital Marketing strategy, execution and leadership.
  • Conceptualization and implementation of digital marketing strategy, working independently to deliver online customer acquisition targets within the budgets to develop and manage all online marketing channels.
  • Understand the marketing ecosystem, processes and interactions with the various agencies employed.
  • Ability to work with multiple stakeholders across functions and geographies.
  • Event related collaterals – Online, pre and post event communications to be developed to facilitate the activations for on field events and off site events.
  • Customer Communications - Campaigns, Case studies, Sales brochures. Develop collateral and work with segment marketing to roll out and maintain records.
  • Enabling PR and Social Media campaigns through the Corp. Communication team.
  • Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Source and test new user acquisition channels / partners, and optimization opportunities to make the campaigns more effective.
  • Manage the email marketing platform for FNP group and ensure it delivers maximum return
  • Seek, monitor and analyze competitor marketing and sales materials online.
  • Provide support to all social media efforts.Perform Analytical functions to understand performance and identify potential growth areas.
  • Must have user acquisition and digital consumer marketing experience with a focus on developing/optimizing online or mobile marketing programs with a rich portfolio of previous successful marketing campaigns.
  • Extensive experience of managing social media platforms and email marketing platforms.
  • Basic graphic designing skills are necessary.
  • Ability to think creatively with no boundaries on what could be imagined.
  • Able to work independently in extremely fast paced, team environment; entrepreneurial mindset.
JOB REQUIREMENTS/ TECHNICAL COMPETENCIES
  • The role will entail primarily around digital marketing - Mobile app marketing, Email Marketing, CRM, Affiliate marketing, SEO, SEM, PPC, Google AdWords, Social Marketing etc.
  • Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods.
  • Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.
  • Defining and Implementing SEO best practice for on-page content, URL structures, page title,meta-data and anchor text.
  • B2B & B2C Marketing experience./
  • Overall Digital Content Management, Web Analytics, and all Social Media Strategies & Online Outreach Programs.
  • Online Customer Engagement, Brand Management & Promotions.
  • Assist in drafting both creative and contextual communication for marketing activities.
  • Increase the visibility and footprint on Facebook, LinkedIn, Pinterest, Twitter and other social Media websites.
  • Monitor Latest trends in social media tools, trends and apply that knowledge.
ESSENTIAL EDUCATION, QUALIFICATION AND AGE
  • Any Graduate with 4-8 years of experience in Digital Marketing, experience in E-Commerce industry would be an added advantage.
  • Age: 26 to 34 years.
PREFERRED COMPETENCIES AND KNOWLEDGE
  • Specific knowledge:
  • Digital Marketing & E-Commerce Industry.
REQUIRED BEHAVIORAL COMPETENCIES
  • Leadership.
  • Multitasking.
  • Good client facing & articulation skills.
  • Good attitude and keen to learn.
  • Must be committed, enthusiastic, innovative and commercially aware.
  • Delighting customers - Satisfies internal and external customer needs with appropriate solutions.
  • Continuous learning ability – Anticipates, reviews and continuously seeks to improve performance.
  • Must be able to work independently under own initiative and lead a team.
  • Influencing & Convincing skills.
  • High awareness of confidentiality and able to work in a confidential environment.
  • Able to understand the bigger picture, but managing the detail to achieve this.
  • Flexible work approach and able to handle extreme work challenges with respect to time & cost.
  • Change management.
  • Logical & Analytical Thinking.
KEY SKILLS
  • PPC
  • Affiliate Marketing
  • Google AdWords
  • Digital Marketing
  • Email Marketing
  • Social Marketing
  • Digital Media Marketing Strategy
  • Mobile Marketing
  • Online Marketing
  • SEO
  • Content Management for Digital Marketing.
  • Social Media Marketing Strategy/LinkedIn/Facebook/Twitter.

Experience : 4-8 years

Please send us your CV at hr.hyd@fnp.com

Asst. Manager- mobile marketing

Function : Marketing
Reporting to : Manager- mobile marketing
Location : Delhi
Objective

We are looking for a dynamic and competent Mobile Marketing Manager to become the eyes and ears of our customers and translate their needs into the world's best product through innovation. The position will work closely with the Technology, Business Development, Marketing and Operations team to come up with the best features and enhancements for the APP & WAP products. This position would act as a key liaison to the Business and the Technology team and work closely with our engineers, business development managers from conception to launch.

Key Activities/ Accountabilities
  • The ideal candidate will possess excellent people skills, maintains overall responsibility for the successful launch of the products.
  • Build the product strategy and road map in line with company's goals and strategies.
  • Drive a set of cross functional teams (Technology, Marketing, Sales and Operations) through market requirement, product design and placement.
  • Manage the product life cycle from conception through design, build, release, analysis and iteration.
  • Strong quantitative capabilities, and experience using analytics platforms to understand product usability.
  • Stay up-to-date with Mobile marketing trends and potential new channels and strategies, including updates on attribution, programmatic media buying and social media acquisitions.
  • Work on gathering market intelligence such as competition mapping, assessing market potential on an ongoing basis.
  • Be persistent and professional in pursuit of all product marketing deliverables and documentation.
  • Proven ability to drive large scale products with deep understanding of high collaboration and leadership.
  • An understanding of what makes for good user experience and beautiful design.
  • To support Marketing Manager in planning, implementing, analyzing, developing and optimizing FNP mobile marketing campaigns.
  • Responsible for driving New User Acquisition & Revenue for FNP via Mobile Marketing.
  • Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools.
  • Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc.
  • Plan and manage the budget to achieve optimum ROI per acquisition.
  • Create and maintain metrics reports to showcase the health of the campaigns.
  • To devise, implement and run innovative campaigns in line with budgets.
  • Manage strong business relationships within the digital ecosystem.
  • Understand and manage dynamics to drive best practices in this function.
Job Requirements/ Technical Competencies
  • Avid user of mobile apps.
  • Tech-Savvy.
  • Understands Online Marketing & Sales very well.
  • Demonstrated success by launching a few great product on Mobile applications.
  • High passion for launching a great product.
  • Deep understanding of the mobile eco system with respect to notifications, analytics, design etc.
  • Ability for Right Product design & Mix with Aesthetic sense from customer’s perspective.
  • Data driven individual who ensures that product delivers great customer value.
Essential Education, Qualification And Age

Any Graduate with 2-4 years of experience in Mobile Marketing, experience in E-Commerce industry would be an added advantage.

Age: 24 to 30 years.

Preferred Competencies And Knowledge

Specific knowledge:

Mobile Marketing into Ecommerce Industry.

Required Behavioral Competencies
  • Multitasking.
  • Innovative.
  • Good client facing & articulation skills.
  • Good attitude and keen to learn.
  • Must be committed, enthusiastic, innovative and commercially aware.
  • Continuous learning ability – Anticipates, reviews and continuously seeks to improve performance.
  • Must be able to work independently under own initiative.
  • Influencing & Convincing skills.
  • High awareness of confidentiality and able to work in a confidential environment.
  • Flexible work approach and able to handle extreme work challenges with respect to time & cost.
  • Change management.
  • Logical & Analytical Thinking.
Key Skills
  • Product Strategy, Product Management on Mobile based applications.
  • Mobile Marketing
  • Understands target customers.
  • Marketing Campaigns
  • Social Media Marketing
  • Marketing Management
  • Conversion Rate Optimization
  • Planning Business Growth
  • Online Marketing
  • Business Intelligence.

Please send us your CV at hr.hyd@fnp.com

Manager - Online Sales

Function : Marketing & sales
Reporting to : Head- Digital Marketing
Location : Delhi
Objective

Develop and execute Conversion optimization strategy in order to convert traffic and visitors on FNP websites into paying customers. The position also aims at improvement in conversion rate across all the online properties viz., Desktop Website, WAP and App.

Key Activities/ Accountabilities
  • Delivering measurable improvements to the onsite customer journey and experience, site structure and product performance.
  • Online Sales through right strategies like up selling, Cross selling etc. turning into growth in Sales numbers.
  • Responsible for Increase in ATV- Average Ticket Value.
  • Survey Users to Understand their Needs.
  • Execute A/B & multi-Variate testing and other Optimization strategies.
  • Driving the adoption of UX best practice and lead improvements aimed at achieving optimal conversion rates and maximizing demand and profit.
  • Contribute towards Web Analytics.
  • He would have to work with the respective teams to ensure right Product & Pricing mix to drive revenue.
  • Online Customer Engagement, Brand Management & Promotions.
  • Assist in drafting both creative and contextual communication for marketing activities.
Job Requirements/ Technical Competencies
  • Develop and execute conversion optimization strategy with a goal of doubling the conversion rate and revenue lift.
  • Optimizing funnels to increase the enquiries, which helps to close the inbound leads.
  • Using various Tools to achieve the CRO goals Optimizely, Hotjar, google analytics, etc.
  • Initial progress involving user analysis through Heatmap, Scroll map, form
  • analysis, funnel optimization, etc.
  • Work to improve and progress the optimization processes, tools, and strategies to increase the conversion rate in key pages like Product pages, Signup pages etc.
  • Effectively partner with marketing team, Technology, the UX and design team, to achieve revenue goals.
  • Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests using Optimizely.
  • Designing A/B and multivariate tests (plan, execute, analyze and follow up)
Essential Education, Qualification And Age

Any Graduate with 4-6 years of experience into Online Sales & Conversion Optimization experience in E-Commerce industry would be an added advantage.

Age: 26 to 32 years.

Preferred Competencies And Knowledge

Specific knowledge:

Online Sales & Conversion Specialist.

Required Behavioral Competencies
  • Leadership.
  • Multitasking.
  • Good attitude and keen to learn.
  • Must be committed, enthusiastic, innovative and commercially aware.
  • Continuous learning ability – Anticipates, reviews and continuously seeks to improve performance.
  • Must be able to work independently under own initiative and lead a team.
  • Influencing & Convincing skills.
  • High awareness of confidentiality and able to work in a confidential environment.
  • Able to understand the bigger picture, but managing the detail to achieve this.
  • Flexible work approach and able to handle extreme work challenges with respect to time & cost.
  • Change management.
  • Logical & Analytical Thinking.
Key Skills
  • User behavior analysis
  • Heatmap, Scroll map
  • Landing Page Optimization
  • Web Analytics
  • A/B Testing, Button Color testing, CTA text, USP statement of each and every pages, etc.
  • Right Product & Pricing Mix
  • Google AdWords
  • Digital Marketing
  • Online Sales.
  • Upselling & Cross Selling

Please send us your CV at hr.hyd@fnp.com

Position : Delivery manager

Function : Technology
Reporting to CTO
Location : Hyderabad
Objective

FNP is the leader and pioneer of the concept of flowers and gifts in India. FNP stores are spread across 225 cities in India. This position is for the ecommerce division of FNP (www.fnp.com). The hire in this position will be a part of core team participating in the continuous evolution of FNP resulting in systems on the bleeding edge of technology.

This position is responsible for the successful execution of technology initiatives – short term, medium term and long term. Primary KRA will be on-time delivery of work items and optimum utilization of human resources – both in-house and partner.

Responsibilities
  • Responsible for end to end ownership of technology deliverables from requirements to deployment
  • Responsible for status updates to stakeholders on the project status
  • Responsible for providing inputs to Business Teams for prioritizing current & future work items
  • Responsible for leadership of multiple project teams with parallel streams of technology execution
  • Responsible for coordination with partner teams to ensure the delivery
  • Responsible for retaining talent and improving the performance of individual team members
  • Responsible for continuous improvement to the SDLC process
  • Ensure that business requirements are understood by the project team – precisely
  • Responsible for managing / maintaining the documentation of the project as needed.
  • Responsible for Performance Appraisal of project team members
  • Not responsible for technical aspect of the solution. Only responsible for on-time, in-budget, & resource-optimized delivery. Ownership of technical aspect of the solution lies with Technical Architect and individual team leads
Duties / Activities
  • Drive all scrum activities of multiple projects across the sprint duration
  • Weekly and monthly project updates to stakeholders
  • Sprint-wise scope deliberations in collaboration with business users, senior management & project team
  • Configure / reconfigure project teams to ensure business goals
  • Identify resource gaps and raise indents for recruitment
  • Participate in the recruitment activities
  • Coordinate with offshore business analysts
  • Coordinate with in-house / partner QC team
  • Resource Levelling
  • Provide inputs for generating medium-term & long-term goals of the organization
  • Effort estimation & validation
Abilities
  • Understand Agile methodology, esp., scrum framework
  • Hybrid Agile based module development along with cross functional communication, software technical project management, requirements traceability, source code control, test case management and defect tracking.
  • Ability to perform in extremely dynamic environment with fast changing requirements
  • Good understanding of various SDLCs and ability to tweak existing processes for better results
  • Understand ecommerce B2C domain
  • Should have a good understanding of Web technologies
  • Should have a good understanding of developing enterprise applications using Java based technologies
  • Ability to interact with Technical Architect and Team leads to understand effort & challenges of technical solution
  • Pro-active problem solving skills and working with multiple teams
Skills
  • Excellent Verbal and Written Communication Skills
  • Usage of traditional as well as modern tools viz., MS Office Suite, Google docs etc.
  • Exposure to scrum based tools like Yodiz, TargetProcess, VersionOne etc. will be a plus.
  • Required behavioral competencies
    • Leadership.
    • Multitasking.
    • General BA skills - Logical & Analytical Thinking
    • Good articulation skills.
    • Keenness to learn
    • Must be committed, enthusiastic, innovative and commercially aware.
    • Delighting customers - Satisfies internal and external customer needs with appropriate solutions.
    • Anticipates, reviews and continuously seeks to improve performance.
    • Must be able to work independently under own initiative and lead multiple teams
    • Influencing & convincing skills.
    • High awareness of confidentiality and able to work in a confidential environment
    • Able to understand the bigger picture, but manage the detail
    • Flexible work approach and able to handle extreme work challenges with respect to time & cost
    • Change management
    • Keeping up to date on latest technological advances - process-wise and technology wise.
Eligibility
  • Overall 5 -10 years of experience and at least 3 years of Project Delivery / Management experience.
  • Should have worked in Agile projects for at least 2 years
  • Should have worked on projects on Java based technologies for at least 2 years
  • Should have worked in ecommerce project for at least 1 year
  • Should have experience in handling 2 – 4 projects simultaneously
  • Experience on Mobile application development is a plus.
  • Education: BE / B.TECH. / MCA / M.SC (COMPUTERS), in full time from a reputed institute

Age: 30 – 40 years

Product Designer

Job Description:
  • To coordinate and execute product development activities.
  • Complete the product development projects within allotted budgets and timelines.
  • Ensure that final products meet customer requirements.
  • Develop process improvements to ensure product quality and productivity.
  • Follow best practices to ensure smooth and continuous product development operations.
  • Preparing product design documents and specifications.
  • Communicate new product ideas and concepts to Manager.
  • Review and recommend changes to current product development processes.
  • Adhere to company policies and procedures.
  • Maintain expert knowledge on product development procedures.
  • Make product updates based on changing business demands.
  • Maintain product requirements, technical and functional documentations for reference purposes.
  • Analyze and troubleshoot product issues in a timely fashion.
  • Make product development plan, budget and schedules.
Skills:
  • Analytical - Designs work flows and procedures.
  • Design - Generates creative solutions.
  • Problem Solving - Identifies and resolves problems in a timely manner.
  • Innovation - Displays original thinking and creativity.
Experience: 1-3 years

Please send us your CV at hr@fnp.com

SEO Executive

Job Description :
  • 3+ years experience as a professional SEO with strong link building experience
  • Demonstrated experience leading successful teams to deliver rapid organic traffic growth for world-class web properties
  • Solid understanding of web development process and technologies
  • Keen ability to translate data to actionable, strategic plans
  • Experience creating SEO-focused product requirement documents
  • Experience using advanced SEO tools, reporting & analytics tools and research platforms to facilitate SEO campaign execution
  • Proven track record with sample achievements of successful SEO implementations
  • Ability to work in a collaborative, team environment
  • Well organized and timely completion of tasks/assignments
  • Passion and enthusiasm for search marketing
  • Solid understanding of HTML, CSS and JavaScript
  • Experience in e-commerce.
  • Should have a high Portfolio of SEO done him/her so far.
  • Conversant with different SEO tool for keyword research, competitor research.
  • Has managed teams for at least 3 years
  • Targeted keyword SEO to bring targeted visitors within a minimum time. To Show the result within a week
  • Manage and maximize opportunities to increase targeted traffic to the website through a variety of SEO Process.
  • Traffic From all source of mediums (blogs, feeds , rss, comments , bookmarking , posts , web 2.0 etc)

Experience : 3-6 years

Please send us your CV at hr@fnp.com

Life at FNP

We, at FNP believe in going by Adam Smith's theory which says, 'The best results come from everyone in the group doing what is best for himself'. We do best for ourselves, which makes us the 1st best version of ourselves, thereby making Ferns N Petals the best family on the whole.

Business is vital for us but we also understand the fact that 'all work and no play will make Jack a dull boy' and hence, we are always up for some fun. We are a vibrant and enthusiastic team who works hard and plays hard. There's always something exciting happening on our campus. The high energy environment encourages you to get out and keep going. You will never find a dull moment here!

Why Join Us?

At Ferns N Petals, we have revolutionised the art of gifting because of the passionate people who have been a part of this wonderful journey. You too can be one of them. The life here is truly exciting. We are never hit by 'Monday blues', simply because we don't have colleagues but just family members helping us. Chances are that you will end up learning more than you had asked for. We are always open to some great ideas which makes working a lot more fun for everybody around. We recognize and respect people with diverse perspectives and skillsets.